Entity Authority

Entity home and hierarchy

• A documented entity map exists covering organization, product lines, current generations, and services, with exactly one canonical URL per entity.
• The shared organization-level entity has a named owner; product-line entities have divisional owners — no entity decays by default.
• Organization schema with a sameAs cluster is live on every market site.
• Every sameAs link points to a verified, active, official profile — no dead, duplicate, or off-brand destinations.
• Organization, product, and person names are identical across owned pages, schema, feeds, and external profiles.

Wikidata and Wikipedia

• Wikidata items exist for the organization and every current product line and generation, with sourced claims.
• Wikidata labels and descriptions are present and accurate in every priority language, and the official-website property matches the canonical URL exactly.
• Brand and product articles and items are monitored across priority language editions for both staleness and manipulation.
  • evidence: a watch process with a named owner, not ad-hoc checks
• The newsroom provides stable URLs with precise specs and dates for every announcement — the citable record community editors and models both need.

Earned media and third-party citations

• The outlets each major assistant actually cites for your category are identified per priority market, and PR targeting aligns with that list.
• The most-cited third-party articles about current products are factually accurate — no stale generation, spec, or pricing claims left standing. (Reclaim a Corrupted Brand Entity)
• Launch review coverage reflects correct specs and naming.
  • evidence: spot-check the top cited reviews against the canonical spec sheet
• A working correction pathway exists for factual errors at the outlets models cite most — named contacts and a process, not improvisation.

UGC, reviews, and community signals

• An active, staffed presence exists on the review platforms each buyer segment actually uses, with substantive responses.
• Community investment prioritizes surfaces that produce crawlable, indexable text; closed channels (Discord, streams) have a path into crawlable form.
• All first-party product videos carry accurate transcripts and chapters. (VideoObject Schema)
• The complaint themes assistants repeat about each product line are known and tracked, and route to product and comms teams.

Disambiguation and drift

• Every product generation and plan tier is unambiguous to a parser — naming, schema, and content conventions distinguish current from predecessor.
• Machine-readable successor/predecessor signals exist at every generation transition — schema relationships plus a “which generation is current” page per line.
• Assistant answers are checked for generation confusion per priority market, and a baseline stale-answer rate exists.
• Brand descriptions are monitored in every priority language, not just English — models describe the same brand differently per language.
• Collision-prone product names have canonical “what is [product]” pages per market with Product schema and dense sameAs links.