Templates
Copy — paste-ready artifacts and field notes.
Structured data
Article Schema
JSON-LD Article schema for news and editorial content. Covers headline, author, datePublished, dateModified, image, and publisher with a NewsArticle variant.
Machine-Readable InfrastructureFAQPage Schema
JSON-LD FAQPage schema with Question and Answer markup. Updated for Google's May 2026 FAQ rich result deprecation, remaining Schema.org validity, and the real boundary between structured data and AI visibility.
Machine-Readable InfrastructureNested Person / Author Schema
JSON-LD Person schema with nested author entity linking. Covers @id cross-referencing between Article and Person blocks, sameAs, knowsAbout, and hasCredential properties.
Entity AuthorityOrganization Schema
JSON-LD Organization schema with required and recommended properties — @type, name, url, logo, contactPoint, sameAs, and address. Inline comments mark required fields.
Entity AuthorityProduct Schema
JSON-LD Product schema with Offer, AggregateOffer, and AggregateRating. Covers required and recommended properties for Google Shopping integration, rich result eligibility, and audience/intent signals.
Machine-Readable InfrastructureSchema to Avoid
Schema.org types and files that validate, appear in official documentation, and produce no rich result or AI-visibility benefit for most publishers — deprecated types, accreditation-gated types, misapplied types, and llms.txt.
Machine-Readable InfrastructureVideoObject Schema
JSON-LD VideoObject schema for video content indexing. Covers name, description, thumbnailUrl, uploadDate, duration, contentUrl, embedUrl, and transcript inclusion.
Machine-Readable Infrastructure
Crawler access & bot management
Edge Worker Bot Management
Cloudflare Worker and Fastly VCL templates for managing AI and search crawler access at the edge. Covers training bot blocking, search bot whitelisting, and per-UA rules.
Machine-Readable InfrastructureLog Parsing Regex Snippets
grep and awk patterns for extracting AI crawler activity from server access logs. Covers count by user-agent, response code analysis, crawl rate measurement, and URL extraction.
Machine-Readable Infrastructurerobots.txt Patterns
Implementation-ready robots.txt patterns for standard SEO crawl control, AI training blocks, AI search access, path controls, and sitemap declarations.
Machine-Readable Infrastructure
Indexing & discovery
IndexNow Key File
IndexNow key file and API submission template for push-based indexing with Bing and other participating engines. Covers how to get a key, where to host it, and how to submit URLs correctly.
Machine-Readable InfrastructureMeta Robots Patterns
HTML meta robots tag patterns for controlling indexing, snippets, caching, and AI features. Covers noindex, nofollow, nosnippet, max-snippet, max-image-preview, noai, noimageai, and data-nosnippet.
Machine-Readable InfrastructureSitemap Index
XML sitemap index template for multi-sitemap configurations. Use to split large sites across multiple sitemaps with a single submission point in Search Console.
Machine-Readable InfrastructureX-Robots-Tag Patterns
X-Robots-Tag HTTP header patterns for noindex, nofollow, nosnippet, and max-snippet. Required for PDFs, images, and other non-HTML resources where meta robots cannot be used.
Machine-Readable InfrastructureXML Sitemap
Standard XML sitemap template with lastmod and sitemap index examples, plus notes on ignored legacy fields and submission requirements.
Machine-Readable Infrastructure
Head & link elements
Canonical Link Element
Canonical link element patterns for self-referencing canonicals, duplicate URL consolidation, and controlled cross-domain syndication.
Machine-Readable InfrastructureHreflang Link Element
hreflang link element and HTTP header patterns for international SEO. Covers bidirectionality requirements, x-default, language and region codes, and common implementation failures.
Multi-Surface OptimizationOpen Graph Tags
Open Graph meta tag block for og:title, og:description, og:url, og:image, and og:type — plus Twitter card equivalents for maximum social sharing compatibility.
Machine-Readable Infrastructure