AI SEO Projects ·Content & Answer Optimization
Launch-cycle refresh program
Last reviewed:
- Owner
- Editorial operations
- Metric
- On-time refresh completion against the SLA, per market
- Clock
- Retrieval layer —the two clocks
Content is a living asset: brands refreshing on 3–6 month cycles hold visibility that static publishers lose, and recency is quantified — content updated within 30 days earns roughly 3.2× more citations. This program ties the refresh calendar to what actually changes, anchored to hardware generations, OS releases, and game launches rather than a flat schedule.
Why this, mechanically. A dateModified bump is not a refresh — assistants reward real edits, and a dishonest timestamp is a liability. Anchoring review windows to launch events puts the freshest content in front of the recency bias exactly when buyers are asking, and a tracked SLA keeps the tightest-cycle pages (pricing, availability) from going stale across markets.
Deliverable. Refresh SLAs tied to the business calendar — pricing and availability on the tightest cycle, evergreen guides on longer ones, triggered by launches and price changes — with honest dateModified, real edits, and completion tracked as a KPI per market.
Finish line. The SLA runs on the launch calendar, and refresh completion is reported like any other operational metric.
Context on what freshness actually signals: freshness signals in AI search. Retiring pages that no longer earn their keep is the sunset content playbook.