Schema generation pipeline

Stop hand-writing product and offer markup. Generate it from the catalog or PIM source of truth, and add a CI gate that blocks a release when the schema and the visible page disagree. Structured data is the fact source models verify answers against, so markup that drifts from live pricing and availability is worse than none — a model that catches a contradiction drops or dilutes the source.

Why this, mechanically. Product schema drifts when the same product is expressed differently per market — regional prices, bundle promotions, subscription-tier changes each add a drift vector. Generation from one source removes the drift; the CI gate removes the class of bug where a page ships with stale markup.

Deliverable. A canonical schema template per catalog category (suite tier, laptop, accessory, console, game, subscription), generated from the PIM, with documented required fields and a page-consistency check that fails the build.

Finish line. No priority page carries hand-maintained product schema, and a release that contradicts the live page cannot merge.

Patterns: the Product schema and Organization schema templates. Verify with the infrastructure checklist; the structured-data remediation playbook is the fix procedure for what the audit finds.