AI SEO Projects ·AI Visibility Measurement
Competitive share-of-voice benchmark
Last reviewed:
- Owner
- Measurement, reporting to program leadership
- Metric
- Share of voice versus named competitors, per product line, rolling quarterly
- Clock
- Retrieval layer —the two clocks
Share of voice against named competitors is the number leadership actually tracks, so it inherits every instrument-discipline requirement in the area. This benchmark runs competitor panels per product line on the same governed corpus as the baseline, and reports quarterly on rolling windows — never point-in-time.
Why this, mechanically. A single-month, single-mode competitive read is noise: 40–60% of cited sources churn monthly. Running competitors through the same governed prompt set on rolling 90-day windows is what makes “we gained on them” a claim finance will accept rather than a favorable snapshot. The gaps this surfaces feed directly into editorial prioritization.
Deliverable. Named competitor panels per product line, run on the governed corpus, reported quarterly on rolling windows, with a standing “competitor cited, we’re absent” gap feed.
Finish line. The second quarter’s report ships on schedule, and the gap feed is routing briefs into the normal content workflow.
This depends on the prompt corpus baseline existing first, and it inherits the reporting discipline from the measurement and ROI guide.