AI SEO Projects ·Entity Authority
Entity home & sameAs rollout
Last reviewed:
- Owner
- A named owner for the shared org entity; divisional owners per product line
- Metric
- Share of required entities with a resolvable canonical home and verified sameAs links
- Clock
- Model layer —the two clocks
Models resolve the entity before they decide whether to cite it. This project gives every entity that has to resolve — organization, product families, hardware generations, services, key people — one canonical home with linked Organization/Product markup and verified profile links. It is the cheapest high-leverage work in the area: the sameAs property alone raised one brand’s Perplexity citation share from 10% to 26%.
Why this, mechanically. For a multi-line technology company the entity home is a hierarchy, not a page — org → product family → generation → service — and an incomplete or inconsistent home undermines every downstream signal. The failure mode to avoid is the opposite temptation: sameAs links to weak or unverified profiles add noise, not authority, and dilute the graph.
Deliverable. A documented entity hierarchy with one canonical URL each; linked Organization/Product schema; verified sameAs links (Wikidata, Wikipedia, LinkedIn, Crunchbase) with dead or off-brand profiles pruned; and a named owner for the shared org entity.
Finish line. Every entity in the hierarchy resolves to a canonical home, and sameAs points only to verified, maintained profiles.
Pattern: Organization schema and JSON-LD entity graphs briefing. Verify with the entity checklist.